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Monday, 10-Sep-2012 09:51 Email | Share | | Bookmark
nike air max

Michael's Air Jordan line brought the basketball spotlight to the company. The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time. Even though he was warned of this Michael still wore the shoes and received fines for each time he did. The fines worked as an advertisement for Nike sko and Michael because it consistently put the Air Jordan's in the news for everyone to see.

Supply and Demand- This is a basic principal of economics. Here's how it works. Let's say, a product, any product is extremely limited in supply the demand for that product is greater. So, is the price of that product. Take a pair of Air Jordan's. Nike sko will release, as an example, an Air Jordan 13 Ray Allen player exclusive. Out of the goodness of their heart, they will release a whopping 3,500 pairs. To be purchased by anyone on the planet. I don't know how many billions of people inhabit planet earth, or how many of those people would have any interest in buying this pair of Jordan's. What I do know is that hundreds, probably thousands of people will not be able to buy this shoe.

In 1986 Michael won the slam dunk contest of the NBA and requested that he be allowed to have more of a say in the designing of his line. Because of this he chose to use lighter materials and go with a three-quarter cut shoe height. With the shoe taking on different looks and being made with different materials than the standard line the Air Jordan sales increased significantly. With Michael playing a large part in the design of the line he was able to put many of his own thoughts into how the product came out.

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